All advertising sources compete in real time for each ad impression.

Largest Global Reach

Biggest global target audience

Huge Inventory

390+ Demand Partners
with one integration

Higher Revenue

Higher eCPMs

Smaato Introduces SPX

The only mobile publisher platform featuring Dynamic Demand

SPX

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

SPX allows publishers to manage 240+ DSPs, 150+ directly integrated Ad Networks and their own Ad Network relationships from within a single platform.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Not only is Smaato the leading global mobile RTB Ad Exchange and SSP, but SPX is the first and only mobile publisher ad server with Dynamic Demand.

What's New

Insights, Invites, Innovations and Info to Grow Your Revenue

 

...

Money from Your Mobile App with Cross-Platform Tools Support

In recent years, we’ve all seen the explosive growth of the mobile app economy. From 2007 on, the number of smartphones and apps present on those smartphones have accelerated...

Read More Comments

Posted by
on April 14th, 2015

...

Native Ads in Your App with Smaato

Looking for new ways to engage your audience? We've launched Native Advertising Support, which enables publishers to receive tailored content bits and integrate them into their app as desired...

Read More Comments

Posted by
on March 27th, 2015

...

Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

Read More Comments

Posted by
on March 23th, 2015

...

Hadoop Summit Brussels

April 15-16 / Brussels, Belgium

This two-day event will feature many of the Apache Hadoop thought leaders who will showcase successful Hadoop use cases...

More Info Event Website

...

ADA App Strategy Workshop

April 16 / Hamburg, Germany

The App Developers Alliance is coming to Hamburg for an App Strategy Workshop and Smaato will be Hosting!

More Info Event Website

...

AdExchanger's Programmatic I/O

April 16 / San Francisco, USA

Programmatic I/O is the world’s first and largest conference focused entirely on programmatic media and marketing.

More Info Event Website

...

Video Advertising on Mobile – Get Started with VAST

With online video ad revenue to reach $4 billion in 2015 and mobile video advertising projected to grow almost five times faster than desktop...

Read More Comments

Posted by

...

New SDKs for Windows Phone 8.1 and Windows 8.1

Announcing a major SDK update for Windows Phone, we now support XAML applications on Microsoft’s new...

Read More Comments

Posted by

...

Smaato’s Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10

The world of mobile advertising is rapidly evolving and growing. RTB (Real-Time Bidding) and programmatic...

Read More Comments

Posted by

Indosat, member of Ooredoo Group, and Smaato launch mobile advertising exchange in Indonesia.

Indonesia Mobile Exchange helps businesses improve online reach and provides customers with more targeted and personal mobile ads.

Indosat, member of Ooredoo Group, announced today at Mobile World Congress the launch of Indonesia Mobile Exchange (“IMX”), a joint venture digital mobile-first Real-Time Bidding (RTB) Advertising Exchange in partnership with Smaato, a leading global mobile RTB Ad Exchange.

Read More

Barcelona, Spain, (PRNewswire). – March 2, 2015

Smaato Honored as "Startup and Innovation Award" Winner

Smaato was selected as the “Startup and Innovation Award” winner by the German American Business Association (GABA).

This win is a result of Smaato’s significant impact on German-American business. Smaato’s CEO Ragnar Kruse and co-founder Petra Vorsteher were honored to receive this award last week in San Francisco (CA).

Read More

San Francisco, (BUSINESS WIRE). – January 23, 2015

Smaato Announces SPX: The Smaato Publisher Platform

Mobile-First Free Publisher Ad Server Featuring First Ever Dynamic Demand Technology

Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, announced the worldwide release of The Smaato Publisher Platform (SPX).

Read More

San Francisco, Calif. – January 21, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: 18/03/2015

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato's new product, the Smaato Publisher Platform (SPX).

Date: 15/01/2015

Sign up to use Smaato’s global platform to access advertising inventory in all countries

NEWSLETTER

Sign Up for the Publisher Newsletter

LATEST TWEETS

INTERNATIONAL OFFICES

Offices Map
Smaato Inc.